Master in Digital Marketing

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Master in Digital Marketing

Initiative Description

Online Master with classes in virtual classroom, team work sessions, individual work with the tutor, Master project.

Details

Training Objectives

Enable students to understand the driving role of online marketing and communication in web 2.0 and social media.

Training Contents

Fundamentals of digital marketing, The Marketing Plan and Digital Communication, The digital legal framework, Communication 2.0, Social network marketing, Community management 2.0.

Digital Innovation Hubs

Digital Innovation HUB Industry 4.0 Burgos

Technology

  • Marketing Digital

Technique

  • Video
  • Webinar
  • Practical exercices

Channel

  • Online

Technology Absortion Cycle

  • Awareness
  • Configuration
  • Implementation
  • Operation
  • Updates

Target Group

  • Directors
  • Plant Manager
  • Engineers

Instruction Level

  • Highly Specialized

Sector

  • Automotive
  • Aerospace
  • Agriculture
  • Chemical
  • Computer - Software
  • Construction
  • Defense
  • Education
  • Research & Development
  • Energy

Education Level

  • University Degree

Capacity

  • More than 20

Languages this training can be provided

  • EspaƱol