The workshop is dedicated to companies from traditional industries that are looking for new knowledge for a higher quality production. In the introductory part, four lecturers in the field of design and strategic marketing are trying to approach these new design concepts and other useful trends in the field of creative industries through concrete examples. In the second part of the workshop, lecturers act as advisers. This part is designed to solve specific business problems. Consultations take place individually, so that business representatives can begin to solve the dilemmas that are bothering you. In case of need, you can also engage counselors for further cooperation or help them find competent external collaborators.